CanCam: Plan A

Andes Origen needed to expand and immerse itself in the world of music and indie music festivals. To do this, it makes its big debut at the Buena Vibra Festival in Buenos Aires, where national and international bands kick off the summer music season in the Argentine capital.

For this, Andes Origen needed an idea to capture the festival in a unique way—something a little indie, a little special, just like everything the brand does. That’s why we created the CanCam. A can of Andes Origen with a built-in camera, sound system, and the ability to film for up to 18 consecutive hours. This would be the way to record everything that happened at the festival. A unique point of view, where the brand, through its own product, showcased the behind-the-scenes of the festival.

The CanCam is now the way the brand uses to record all musical events.

As part of this new plan to get into the world of music, Andes Origen also needed an umbrella concept to encompass all the brand’s activities related to music and enjoyment.

That’s why we created the concept Plan A. A way to organically and naturally incorporate the brand’s identity while emphasizing that every plan proposed by the brand is truly special. Because with Andes Origen, there is no Plan B—it's always a Plan A.

Role: Creative Art Directior, Copywriter
Cam Engineer: Mariano Sivak