BRAND: BAYER XARELTO ROLE: CREATIVE DIRECTOR AGENCY: FRONTERA LONDON + UNIT 9 LONDON
Bayer has a limited sales force around the world, so how could we convince surgeons of the importance of prophylaxis with something more interesting than a traditional sales call?
We created an online, interactive experience around John, who develops a serious blood clot after undergoing hip replacement surgery. We let the user travel back in time with the chance to help John. Using live-action footage and interactive games, we challenged players to reconsider their choices and gave them the chance to change the story.
See how the story changes in front of your eyes, dependening on what your treatment decisions are.
Seven different interactive challenges allow the player to make relevant decision and change the outcome of the story.
There’s something out there that kills more than twice as many people as traffic accidents, prostate cancer, AIDS and breast cancer combined. Only you can change the story.
The website is targeted to Healthcare Professionals and the access is restricted to the public. Access on request.
How the story was changed