BRAND: SENADOR VOLSTED       ROLE: CREATIVE ART DIRECTOR       AGENCY: CHEIL MADRID

To launch a beer ironically named after Senator Volstead, who prohibited the consumption of alcohol in the 1920's, we hid the beer as they did at that time.

In bars, it wasn’t available at the counter. Instead the bartender would tell you were it was hidden. When purchased online, the website would first appear to be selling toys, before revealing the real website when resized. And when someone place an order, we delivered the beer hidden in toys or juice cartons.

As they say, forbidden fruit tastes sweeter.

Case Study

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Hiding a website inside another

Resize or turn your screen to reveal the hidden website.

 

[unex_ce_button id="content_pyr2nbzef" button_text_color="#000000" button_font="semibold" button_font_size="15px" button_width="auto" button_alignment="center" button_text_spacing="2px" button_bg_color="#ffffff" button_padding="15px 60px 15px 60px" button_border_width="1px" button_border_color="#000000" button_border_radius="0px" button_text_hover_color="#ffffff" button_text_spacing_hover="2px" button_bg_hover_color="#000000" button_border_hover_color="#000000" button_link="http://www.senadorvolstead.com/" button_link_type="url" button_link_target="_blank" has_container="1" in_column=""]VISIT WEBSITE[/ce_button]
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What you see is not what you get

Matching every single design on every single screen to find the perfect hideaway.

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Direct Marketing

Delivering the product in the most discreet way.

 

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The final reveal

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