BRAND: SENADOR VOLSTED ROLE: CREATIVE ART DIRECTOR AGENCY: CHEIL MADRID
To launch a beer ironically named after Senator Volstead, who prohibited the consumption of alcohol in the 1920's, we hid the beer as they did at that time.
In bars, it wasn’t available at the counter. Instead the bartender would tell you were it was hidden. When purchased online, the website would first appear to be selling toys, before revealing the real website when resized. And when someone place an order, we delivered the beer hidden in toys or juice cartons.
As they say, forbidden fruit tastes sweeter.
Hiding a website inside another
Resize or turn your screen to reveal the hidden website.
What you see is not what you get
Matching every single design on every single screen to find the perfect hideaway.
Delivering the product in the most discreet way.
The final reveal