BRAND: SAMSUNG GALAXY CAMERA ROLE: CREATIVE ART DIRECTOR AGENCY: CHEIL MADRID
We needed an idea that was powerful enough to engage professional and amateur photographers with the first professional camera with Wi-Fi and 3G.
We created the first real time photography exhibition. We commissioned 20 photographers throughout Spain to capture their daily lives. Their pictures were broadcast in real time, forming a constantly changing exhibition during the annual photography festival in Madrid.
Unlike the offline exhibition, the whole history of photos taken by different photographers throughout the event could be revisited.
Exploring past photos was easy using a really simple timeline.
Photos were available for sale in an online store.
After the exhibition, a book was released with all the photos taken during the event. It was used for PR.
NUMBERS WORTH A THOUSAND PICTURES