BRAND: K.O. ROLE: CREATIVE ART DIRECTOR AGENCY: MCCANN MADRID
K.O., an independent online publishing company needed to push sales through the Apple App Store. They needed to engage an audience that is always struggling to find the time to read. So we created an app that works only between 4pm and 8pm.
Why? Because that’s when one of the most famous trash TV shows of Spain is on air.
HOW IT WORKS
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