BRAND: K.O.       ROLE: CREATIVE ART DIRECTOR       AGENCY: MCCANN MADRID

K.O., an independent online publishing company needed to push sales through the Apple App Store. They needed to engage an audience that is always struggling to find the time to read. So we created an app that works only between 4pm and 8pm.

Why? Because that’s when one of the most famous trash TV shows of Spain is on air.

CASE STUDY

HOW IT WORKS

1

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LOGIN BETWEEN 4PM AND 8PM WHEN 'SALVAME' IS ON AIR.

2

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SELECT THE BOOK YOU WANT TO READ INSTEAD OF WATCHING TV.

3

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ENJOY YOUR BOOK FOR FREE AND SAVE YOURSELF FROM TRASH TV.

THOSE WHO WERE SAVED

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