BRAND: SAMSUNG GALAXY NOTE ROLE: CREATIVE ART DIRECTOR AGENCY: CHEIL MADRID
We needed to create buzz and achieve big impact on media for the launch of the new Samsung Galaxy Note. We first developed a concept that describes all the product attributes: “Everything is possible”. But we needed to express that concept in a way that could reach as much people as we can. So we did something that was consider impossible. For the very first time in Europe, we renamed the most important metro station in Madrid, Spain. The station became a celebration of the new product showcasing all it’s potential through different activities that engaged the audience and the media.
#GalaxyNote became a global and spanish trending topic on Twitter on the day of the opening. #EstacionesPatrocinadas, a hashtag created by users made it too. This hashtag became viral when people started to create other fantasy names for other stations of Metro de Madrid.
POSSIBILITIES CAME TRUE