CLIENT: BOSCH AGENCY: PUBLICIS LONDON ROLE: CREATIVE ART DIRECTOR
Bosch is one of the most important tools producer in the world. As part of it's new marketing plan, they wanted to create a brand message around their hammer drills. The objective was to create excitement around a tool that does not seem important in the building process. We needed to talk about endurance and performance, but we didn't want to do it in a linear way.
The strategy pointed out that the endurance and performance of the Bosch SDS Plus hammer drills was only explained by the fact that Bosch invented them in the future, and brought them back.
The Online Hub
The Campaing website works as a Hub, where different activities are grouped. User generated ideas of how the future of construction can look like. Added to that, we presented the campaign and tease the sponsorship proposal to create a special edition of NatGeo's Megastructures dedicated to Future Megastructures.